SEO Optimization, Search Engine Optimization (SEO))
SEO Optimization, Search engine optimization is a process that affects the visibility of a website or web page in unpaid search results in a web search engine, often referred to as “natural”, “organic” or “earned” results. In general, they are results that are past (or higher on the search page) and most common in the search results list, they will also receive more visitors from search engine users who can later be transformed into clients. Search engine optimization covers a variety of ways, including image and video searches, academic searches, news searches, and search for specific sectors. From the local search engine optimization, it differs in that it focuses on optimizing the company’s online presence so that web pages appear on the search engines when a user searches for products or services in local search.
As a marketing strategy, SEO looks at how a search engine works, what people are searching for, what search criteria and keywords are, and which search engines are targeting. Website optimization may include its content, HTML, and related coding to increase its relevance to specific words and eliminate barriers to search engine indexing activities. Promoting a website to increase the number of backlinks or inbound links is another search engine optimization tactic. By 2015, mobile search results have exceeded the desktop search. Google is developing and promoting mobile search as the future of all products. As a response, many companies make different approaches to Internet strategies.
SEO Optimization History
Seo optimization history website makers and content creators began to optimize their websites in the mid-90s, as the first search engines formed the early catalog in the Internet environment. Initially, all site creators needed only to submit a website address or URL for various engines that send a “spider” to index the page, remove links to other pages from it, and return the information that is found on the page. The process involves the search engine spider by downloading the page and saving it to the search engine server. The second program, called indexer, prints information about the page, for example, the words contained therein, the meaning of the particular words, and all the links that the website contains. Then all the information is placed in the planner to search later.
Sitemasters recognized high ranking and visibility in search engine results by providing search engine specialists. The early versions of the search algorithm are based on information provided by the webmaster, such as keyword tags or index files in engines such as ALIWEB. Meta tags provide direction for the content of each website. However, it has been discovered that using metadata on index pages is most reliable, since webmaster keyword choices may be misleading and misleading in reflecting the actual content of the site. Inappropriate and incomplete data in meta tags may lead to false ranking in search. Website creators also manipulated various properties in HTML code, trying to categorize well in search engines.
Relying on factors such as the density of keywords that were only under the control of webmasters, early search engines suffered from abuse and high-level manipulation. Search engines had to adapt to deliver the best results to users, ensuring that the most relevant search results are displayed on the results pages, rather than unlinking pages that were filled with countless keywords. This meant a shift from high term density to a comprehensive process for obtaining semantic signals. Given that search engine, success and popularity are determined by its ability to produce the most relevant results for any particular search, poor quality or inappropriate search results can result from the fact that users are using another search engine. Search engines responded by developing more sophisticated ranking algorithms, taking into account additional factors that were more difficult for webmasters to manipulate.
Companies using too aggressive methods may be excluded from search results. The major search engines now provide information and guidance to help optimize the site. For example, the Google Sitemap program is designed to help webmasters find out if Google is having trouble crawling the site and provides data about Google’s site visit. Bing offers the ability to submit a sitemap and web feeds, allows you to determine the speed of the program and track the status of web page indexes.
SEO optimization for search engine optimization techniques
SEO optimization search engines use sophisticated algorithms to indicate which website a user is looking for. Leading search engines like Google, Bing, and Yahoo! Use crawlers to find their own algorithmic search results pages. Pages that are linked to other indexed pages in the search engines need not be submitted because they are found automatically. SEO crawlers can look at various factors when crawling your site. Not every page is indexed by search engines. The leaf distance from the site root directory can also be a factor in whether pages are crawled or not.
SEO Optimization Crawling Troubleshooting
To avoid spamming in search indexes, webmasters may indicate that spiders do not search specific files or directories using the domain root directory in robots.txt files. In addition, the website may simply be excluded from the SEO database using a specific meta tag. Then robots.txt is analyzed and prompted for which pages are not crawled. Because an SEO crawler can save a copy of this file, it can sometimes crawl pages that do not want to be crawled by the webmaster. They usually prevent crawls from appearing on a specific page, such as shopping carts and user-specific content as search results from in-house searches.
Increasing SEO Optimization
Different methods can increase the importance of a webpage in search results. Creating crosses between the same page on a site to provide more links to important pages can improve its visibility. A content that includes a frequently searched keyword phrase in order to be associated with different searches tends to increase traffic. Content updating so that search engines crawl the link can often give additional meaning to the page. Adding relevant keywords to web page metadata, including title tags and meta descriptions, generally improves site search relevancy, thereby increasing traffic. The normalization of website URLs using multiple URLs using the canonical link element or 301 redirects can help ensure that links to different versions of URLs are included in the page link popularity index.
SEO optimization and its types of white hat technique against black hat technique (Blackhat SEO and White hat SEO)
Seo optimization (black hat SEO)
Black hat search engine optimization tries to improve the rankings in ways that search engines reject or associate with fraud. One of the methods of black hat uses text that is hidden either as background color-like text, invisible to the two, or positioned off the screen. Another method provides a page, depending on whether the page is requested by a user or a search engine, a technique known as masking.
Another category that is sometimes used is the optimization of the gray hat search engine (SEO). This is between the black and white hats approach, where the methods used do not allow punishing the site, however, does not provide users with quality content, focusing on improving the search engine rankings.
Search engines can penalize websites that detect them using black hat techniques, either by lowering their ranking or completely excluding their list from their databases. Such methods can be automatically applied to search engine algorithms or manually reviewed for the site. One example was in 2005 when Google removed the links between BMW Germany and Ricoh Germany due to misleading practices. Both companies apologized and changed their pages and Google updated them in the Google search directory.
SEO Optimization as a Marketing Strategy
Search engine optimization is not an appropriate strategy for each site, and other Internet marketing strategies can be more effective, such as paying for advertising by using pay-per-click (PPC) campaigns, depending on the goals of the site’s operator. Search engine marketing (SEM) is the practice of developing, launching and optimizing search engine ad campaigns. Its difference from SEO is most easily depicted as the difference between a paid and unpaid priority ranking in search results. It is important to highlight its importance, so site developers should consider SEM to be highly relevant to their PageRank visibility, as they are most likely to target the primary search engine. A successful internet marketing campaign can also depend on building high-quality websites to engage and reassure, create analytics programs so site owners can measure results and improve site conversion rates.
SEO optimization, search engine optimization can generate the adequate return on investment. However, search engines do not pay for the natural search traffic, their algorithms change, and there is no guarantee that further transfer will continue. Because of the lack of warranties and certainty, a business largely based on search engine traffic can be greatly damaged if search engines stop sending visitors. Search engines can modify algorithms by affecting the site’s placement, potentially causing a serious loss of traffic to users. How smart business practices are seen is that site operators get rid of the dependence on the search engine’s data flow.
In addition to access to web crawlers (see above), website accessibility for users has become more and more important than SEO.
SEO optimization for international markets
SEO Optimization techniques are highly tailored to the dominant search engines in the target market. Search engine market shares in the market vary according to competition. From 2007, Google is the dominant search engine worldwide.
Since 2009 there are only a few large markets where Google is not the leading search engine. In most cases, when Google does not participate in a particular market, it lags behind the local player. The most significant examples are China, Japan, South Korea, Russia and the Czech Republic, where Baidu, Yahoo! Japan, Naver, Yandex, and Seznam are market leaders.
SEO optimization for successful search optimization in the startup international markets may require professional translation into web pages, domain name registration with the top-level domain targeted market and web hosting that provides a local IP address. Otherwise, the key elements of search optimization are essentially the same regardless of language.